The best way is to create your artwork to the exact pixel dimensions in InDesign (using either pixel or points measurement units), and then export the artwork at a resolution of 72 pixels per inch. There are two ways to do this directly from InDesign. For example, you may need to create a 512 pixel × 512 pixel PNG icon for an iPad app, or a JPEG banner ad that is 250 pixels wide, or an image for your web content management system that is no wider than 400 pixels. In these cases, you usually want to output your selected objects to a certain pixel dimension. But exporting to JPEG or PNG directly from InDesign can be really useful for creating web content such as banner ads, icons, splash pages, or other elements needed for projects that will end up on screens. Thinking in terms of pixels per inch is useful for creating an image that will be printed. Exporting to JPEG or PNG from InDesign allows you to specify only the resolution of the exported image, not the pixel dimensions.
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